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The Blog

We strive to share and create information about our industry to help keep our clients and prospective clients up to date with us, our industry, and the work that we do. You’ll find us periodically sharing information here for your consumption.

Marketing

Things You Can Do To Optimize Your Business’s Social Media

Social Media is the most expansive way to connect with consumers. With algorithms constantly changing, however, what’s a popular trend one day may become invisible in searches the next. The tips in this post intentionally are more general because of this issue. Consider these as jump-off points to build an adaptable social media strategy. What’s

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Mobile Apps

Third-Party Vs. First-party Apps

Online ordering has become integral to the success of any business, but especially restaurants. However, mobile apps are becoming the preferred option as opposed to website orders. Websites are still a viable option for online ordering, but mobile apps are on the rise in regards to popularity. When deciding on how to approach getting a

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Mobile Apps

What The Change In TV Vs. Phone Usage Means For Your Business

In 2014, although TV outranked phone usage by a healthy margin still, there were theories going around that this would change. That proved true in 2018 when the shift to increased phone usage became apparent. Advertisers noted this change and altered their marketing approaches to compensate. An important question to ask is: What does this

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Marketing

The Merits of Social Media Advertising

In recent years, the use of social media has been on the rise. That’s not even counting the extenuating circumstances that have been the entirety of the year 2020. Some people theorize that the events of this year will completely change how individuals interact with one another, and with businesses as a whole. Even if

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