In recent years, the use of social media has been on the rise. That’s not even counting the extenuating circumstances that have been the entirety of the year 2020. Some people theorize that the events of this year will completely change how individuals interact with one another, and with businesses as a whole. Even if that’s not the case, once we’ve reached a semblance of normalcy again, the chances that people will be less engaged with social media are slim. The demographics that use social media the most are reaching the age where targeting them through the mediums they are interested in is a logical decision.
The Internet is a Catered Experience
The process of social media advertising has improved more and more as we’ve begun to understand the relationship people have with it. The technology used to target or re-target has come leaps and bounds from where it was even three years ago. This is something that consumers have noticed as well. On the off chance that they get an ad that’s clearly not targeted at them correctly, it’s likely to be memed and made fun of because it’s become outside of the norm. A catered internet experience has become expected by consumers. That means that by using social media advertising, you can connect with the demographic that is more likely to be interested in your product than by using print or television advertisements.
The Cost of Social Media Advertising
If you’re on the fence as to whether it’s worth it to invest in advertising through social media, that’s understandable. For a long time, the cost of social media advertising was a barrier for businesses that didn’t have Amazon-level budgets to invest in the endeavor. Thankfully, the cost of social media advertising has decreased over the last couple of years. It’s become more accessible as advancements in approaches to this new form of advertising change to be more cost-effective. As with all advertising, it doesn’t guarantee that you’ll get immediate financial profit. However, there are fringe benefits that make it worthwhile: things like customer retention, the ability to re-target through email marketing, and even simple referrals, balance out. It’s why “global social ad spending doubled from $16 billion in 2014 to $31 billion in 2016 and is projected to increase another 26% in 2017” according to Big Commerce. Continuing on, more companies will be able to invest a great deal in digital marketing, and social media advertising in particular.
Yes, But Does It Work Well?
With the proper strategy, it can allow your demographic to connect with your business on a more personal level than print or TV advertising. Social media can inspire consumer purchases, especially if they see their favorite influencers or content creators endorse that product. Social media advertising is not just buying ad space on that platform, it’s also engaging with that community in ways that gain positive feedback and revenue. So many people are glued to their social media accounts that it would be impossible for them to not be influenced by what they see on there. With the internet beginning to outpace television as the number one mode of entertainment, you need to invest your budget on what’s going to get the most eyes on your business. By promoting on social media, you can demonstrate your product in creative ways that gain the interest of consumers, who then want to buy because they saw someone they want to be like using it.
What Does That Mean For You?
With our experience in social media strategies, we can help you find the tone and content that your potential customers will consider fun and interesting. Our content creation is engaging and gets businesses into the fun of crafting those experiences. Through attractive photography, we can showcase your products and what new things you want customers to be excited about, all while fitting into your brand. Using entertaining, dynamic videography, we’ll highlight what makes your business unique and show consumers the personalities that bring it to life. Whatever you need, we can do!