The Crowncraft millwork logo is symbolic of milled wood. The “C” rests on top of 3 lines with additional lines that create the “C”.
Branding - 2017
The Crowncraft logo is a typography based visual analogy as the “C” takes on the life of milled wood.
In 2020 new apparel was created for Crowncraft. An additional saw blade graphic was introduced to be used on the front of the shirt which sticks out of the front left pocket. The full Crowncraft logo was placed on the back.