The Lab is a Strength Training and Fitness Studio. They wanted to highlight their lifelong dedication to fitness and helping their students increase the quality of their lives. The photography captures that energy and focus.
We photographed people in active poses to give the feeling of people in motion. The dark colors and bright highlights of the photography allow for an intensity. It matches well with the branding of the website.
By taking the photography in their space, and showing people using the equipment, we captured the environment of their studio.